A quick observation on the general phenomena of blogging.
As a “niche” blog representing a highly specialized area, Divest This is a subset of Israel-related activist blogs which is itself a subset of broader Jewish-themed blogs which is itself just a corner of the extremely vast blogging universe. So stats I generate (even using some of the primitive tools I’ve been able to figure out) show an audience in the three and four figure range (meaning this site is no threat to mega bloggers such as Huffpo, Gizmodo, et al, much less the big media sites like the Jerusalem Post online).
That said, these numbers are large enough to point out simple trends with a reasonable degree of statistical probability. And the activity associated with two set of events over the last couple of months highlight something potentially interesting.
On two occasions in the last several weeks, this site was featured in the Mainstream media (a mention in the Boston Globe in August and an article I published in the Christian Science Monitor – both of which featured the Divest This URL). On two other occasions during this same period, Divest This was early (although in no way exclusive) in reporting two breaking BDS stories: the August’s Harvard divestment hoax and the recent boycott rejection by the Port Townsend co-op.
Looking at Analytics graphs, the two “hot” news stories covered on this site (Harvard and Port Townsend) generated nearly twice the amount of traffic as did mentions in pretty major organs of the mainstream media.
There’s an awful lot of talk about whether the Web 2.0 mediasphere will supplement or supplant the current form of major media, and my own opinions on the subject assume both institutions to evolve in ways that creates diverse hybrids that defy easy categorization in today’s terms.
But I think it’s safe to say that even now and even here in this highly focused realm, a blog’s ability to become a genuine news source is far more important than its ability to get an existing news source (including the establishment press) to pay attention to us.
That’s all. Feel free to return to what you were doing.