Trader Joe’s Value

An interesting piece by Leslie Unger at Electronic Impulse Communications about Trader Joe’s decisions last week (from a business perspective) appears here. Let’s hope the example the company set by not being hoodwinked or bullied (and thus living up to its core values) create lessons that will be spread throughout the business community and beyond.

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One Response to Trader Joe’s Value

  1. Anonymous June 25, 2009 at 4:07 pm #

    I went in with a Jewish Defense League Beanie (I'm a gentile) 😉 and bought Israeli couscous the day before the (planned) boycott.

    Am Yisroel Chai!

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